Vans, the original action sports brand and icon of creative expression, presents the latest installment of This is Off The Wall with Kroksback Kids.
Through sights, sounds and stories from around the world, This Is Off The Wall tells compelling digital narratives that shine a light on the types of creativity Vans has supported since its inception and provides experiences that inspire communities to discover their own definition of “Off The Wall”.
Following up the previous chapter Girls Skate India, Kroksback Kids examines skateboarding’s impact on youth culture and how it can build a community.
In 2016, Vans partnered with city officials in Malmö, Sweden to donate the world’s first-ever built-to-spec park terrain construction as part of the inaugural year of the Vans Park Series.
The legacy skatepark and the competition series brought in professional skateboarders from around the world highlighting an expert level of athleticism the neighborhood had yet to experience. With a new skatepark cemented in the city, skateboarding has remained synonymous with the Kroksbäck community, inspiring the underserved Sweden district to pick up a board and learn something new. What followed were countless stories of local youth coming to the park, meeting new friends and discovering a mutual path grounded by creative expression through skateboarding.